In the world of events, succeeding in translating potential guests into people who actually show up is a real problem.
You organize your event, the communication is launched and a strong craze is felt: you gain from day to day a number of people interested enough. The caterer is therefore ordered accordingly, as well as all the logistics: renting the venue, hiring additional staff if necessary, etc. Then comes the big day: you had planned for 600 people out of about 620 registered or interested, but barely 300 people are present... Given the importance of the event and the costs involved, you maintain it, but you still lose out. In terms of opportunity costs, loss of profit or even waste, the no-show is hard to take for the organizer.
You have surely experienced this situation and you are not the only one, the company Attitude ITN faces no-shows at each of its events. This company organizes meetings that bring together several hundred to several thousand participants for training on personal development. So they know about no-shows (a little bit)!
For events of this magnitude, and to ensure that everyone was present, the process was quite cumbersome. The idea was that their customers would book by sending a check to confirm their attendance at the event. But a deposit check takes time and costs money: in terms of processing and logistics, it was far too cumbersome to manage.
Now with Swikly, they have radically simplified their booking system. Customers who wish to participate in a meeting are invited to enter their bank details to deposit a "Swikly non-debit deposit" in order to finalise their reservations for the event. Thus, if they show up, they don't pay anything, the event remains "free"; on the other hand, if they don't show up even though they had registered for a non-paying meeting, they are debited for this deposit. Thanks to Swikly, the company Attitude ITN succeeds in making its subscribers aware of the consequences of no-shows on organized events, in limiting their number, but above all in simplifying the whole management.
Swikly, specialist in online deposits and guarantees, secures your reservations, whether you organize events, whether you are activity providers, restaurateurs, hosts or whenever you need to protect yourself against no-shows. Making a request for a swik deposit is simply to secure your turnover by committing your customer via the deposit of his credit card imprint. The customer is reassured because he is not debited, but it makes him responsible for the amount secured because if he does not show up, he knows that this amount will be cashed.
